{"id":1861,"date":"2022-12-19T09:50:24","date_gmt":"2022-12-19T09:50:24","guid":{"rendered":"https:\/\/newnatures.org\/greenhouse\/?p=1861"},"modified":"2026-08-31T11:20:25","modified_gmt":"2026-08-31T11:20:25","slug":"online-book-talk-ferracina-ecologies-of-inception","status":"publish","type":"post","link":"https:\/\/newnatures.org\/greenhouse\/events\/booktalk\/online-book-talk-ferracina-ecologies-of-inception\/","title":{"rendered":"Online book talk: Ferracina, Ecologies of Inception"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Greenhouse Book Talk: Simone Ferracina\" src=\"https:\/\/player.vimeo.com\/video\/804921193?h=33ef131fe2&amp;dnt=1&amp;app_id=122963\" width=\"819\" height=\"532\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Simone Ferracina, founding director of Exaptive Design Office (EDO) and Lecturer in Architectural Design\/Detail at University of Edinburgh (UK), discussed his book <em><a href=\"https:\/\/www.routledge.com\/Ecologies-of-Inception-Design-Potentials-on-a-Warming-Planet\/Ferracina\/p\/book\/9780367858766\">Ecologies of Inception: Design Potentials on a Warming Planet <\/a><\/em>(Routledge, 2022) in the Greenhouse environmental humanities book talk series on Monday, 20 February 2023, 16:00 in Norway (Central European time) \/ 15:00 in UK.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Responding to increasing levels of planetary pollution, waste generation, carbon dioxide emission and environmental collapse, <em>Ecologies of Inception<\/em> re-thinks potentiality\u2014an object\u2019s ability to change\u2014in architecture and design. The book problematizes the still-prevailing modern paradigm of design practice: the technical tabula rasa, a tendency to begin from scratch and use raw, amorphous, and obedient materials that can be easily and effectively manipulated, facilitating a seamless and faithful embodiment of intentions. Instead, the philosophy of design developed in the text prompts\u2014through a variety of case studies, thinkers, and disciplines\u2014a collective reconsideration of value, dissociating it from the projects and signatures of any one author or generation. Whereas the merits of up-cycling and circular design are canonically defined vis-\u00e0-vis status-quo economic and socio-cultural orthodoxies, this project unpacks the theoretical assumptions that underpin these practices, showing that they perpetuate the same biases and exclusions that generate waste in the first place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an alternative, the book introduces a nodal and exaptive paradigm for design: a conceptual and methodological toolset for engaging the durational and anthropocenic materiality of the third millennium, and for radically prioritizing practices of maintenance, reuse, care, and co-option. This approach, which is inspired by (and builds upon) evolutionary biology, technological disobedience, queer use, adaptive reuse, experimental preservation, and improvisational practices such as collage, adhocism, bricolage, and kit-bashing, refuses to reduce pre-existing material substrates to abstract lists of properties or featureless lumps, encountering them on their own terms\u2014as situated individuals and co-authors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simone Ferracina, founding director of Exaptive Design Office (EDO) and Lecturer in Architectural Design\/Detail at University of Edinburgh (UK), discussed his book Ecologies of Inception: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[11],"tags":[],"class_list":["post-1861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-booktalk"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/newnatures.org\/greenhouse\/wp-content\/uploads\/2022\/12\/Ferracina_cover.jpeg","_links":{"self":[{"href":"https:\/\/newnatures.org\/greenhouse\/wp-json\/wp\/v2\/posts\/1861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newnatures.org\/greenhouse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newnatures.org\/greenhouse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newnatures.org\/greenhouse\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/newnatures.org\/greenhouse\/wp-json\/wp\/v2\/comments?post=1861"}],"version-history":[{"count":3,"href":"https:\/\/newnatures.org\/greenhouse\/wp-json\/wp\/v2\/posts\/1861\/revisions"}],"predecessor-version":[{"id":1979,"href":"https:\/\/newnatures.org\/greenhouse\/wp-json\/wp\/v2\/posts\/1861\/revisions\/1979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newnatures.org\/greenhouse\/wp-json\/wp\/v2\/media\/1863"}],"wp:attachment":[{"href":"https:\/\/newnatures.org\/greenhouse\/wp-json\/wp\/v2\/media?parent=1861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newnatures.org\/greenhouse\/wp-json\/wp\/v2\/categories?post=1861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newnatures.org\/greenhouse\/wp-json\/wp\/v2\/tags?post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}